SUI, or Start-Up Internationalization, is the name of the European initiative that is financed by the European Commission, under the Erasmus+ programme, and that is assisting start-ups to gain more knowledge about how to internationalise their businesses.
The goal of this project is very clear – through an innovative online learning platform – European start-ups gain access to interesting resources and contents that approach the topic of internationalization in a very engaging learning process. Some of the topics are “Benefits of internationalization for Start-ups”, where a summary of the basics of the internationalization process and its applications in the real world is presented, along with a conceptual overview of the learning journey before entering deeper into the course details, examples and practical activities, “Right here, Right Now: Defining your position”, where the current position of the start-up as a business is explored, taking some time to work through some vital concepts and some familiar processes and tools that will help the learner to reflect about the path ahead for internationalization, and “Market finding: Choosing and Schmoozing”, where we invite users to look at the differences between markets, the processes and decisions required and using case studies we will explain the importance of choosing the right one and identifying your no-go-zone.
These are just some of the modules that can be found in SUI’s learning platform, available here for free, just for you – http://startup-internationalization.eu. With SUI and with this course, we wanted to create a resource that gives people the opportunity to learn beforehand – so they know how to prepare and feel comfortable and confident so that when the time comes they will know what to do. And we hope it is a good starting point for you.
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